The Winnipeg Jets have become the ninth team in the National Hockey League to announce that they will carry an advertisement on their in-game jerseys in the upcoming 2022-23 season and beyond.
The Jets have partnered with Canada Life of Winnipeg, an insurance and financial company that also owns the naming rights to their local arena. A small double dip passes there.
The Canada Life crest will appear on the blue and white Jets jerseys worn during games; Fans who wish to add a Canada Life crest to their own Adidas Adi-Pro jerseys can do so at the official Jets team store.
“We are proud to evolve our longstanding partnership with Canada Life and further highlight our organizations shared community commitment by expanding the Canada Life-Winnipeg Jets connection in this very visual way on our Winnipeg Jets jerseys. said Norva Riddell, Sr. Vice President, Partnerships and Premium Service with True North Sports & Entertainment in the team’s press release. “It’s only fitting that the Winnipeg Jets jersey crest represents a Canadian organization with as many local ties and history as our team itself and which values the community as we strive to do at True. North.”
As mentioned earlier in this article, the deal to display the Canada Life crest on Winnipeg Jets uniforms is a multi-season deal; the exact terms of the agreement were not included in the team’s press release.
Here’s a look at the nine NHL teams announcing their 2022-23 jersey ad deals right now:
In August 2021, the National Hockey League announced teams would be allowed to add advertising to the front of their shirts from the 2022-23 season; since this announcement, Washington Capitals, Columbus Blue Jackets, St. Louis Blues, Vegas Golden Knights, Minnesota Wild, Pittsburgh Penguins, Arizona Coyotes, Montreal Canadiensand now the Winnipeg Jets have all revealed plans to wear an ad on their uniforms.