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Redesigning iconic sports jerseys can be a tricky business, but trust Pharrell Williams to get it right. The artist and creative director of Human Race has just collaborated with Adidas to create hand-designed jerseys for five legendary European football clubs: Manchester United, Real Madrid, Juventus, Arsenal and FC Bayern Munich. The brand has also created shirts for Romance FC, a women’s, non-binary football club in London. We took a look at the results and fell in love.
These clubs have jerseys recognizable as they are, but Pharrell reimagined them in a raw and unique way. The designers used hand-drawn techniques as the basis for each jersey before joining the Adidas team, merging the artistic look with a high performance jersey.
“The most important part of the process with this collection was learning about each club’s legacy and how each defining moment in their history was captured and preserved from a design and aesthetic perspective,†said Pharrell in a press release. “Each of the new jerseys is the symbol of the five [clubs’] collective memories that came to life through the most personal, creative and unique design process we have – in our hands. “
Jerseys aren’t just for show. Arsenal, Manchester United and Real Madrid will wear the new models for pre-match warm-ups, while Juventus sported theirs in a game on October 25. FC Bayern Munich are planning to wear their new shirts in their next German national cup game. Unfortunately for fans, several of the jerseys are exhausted for the moment, it will therefore be necessary to be satisfied with admiring them from afar. Check out the six upcoming releases!
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