The three-way collaboration between Pharrell Williams x Billionaire Boys Club x Adidas is back with their updated drop for “HU NMD Running Dog” kicks. The shoes created huge hype when they were initially released on December 21, 2021 and sold out within hours.
The German sportswear brand has decided to relaunch the shoes on its official app to give fans another chance to grab them.
All About the Pharrell Williams x Adidas “Running Dog” Shoes
The HU NMD “Running Dog” shoes were created to honor Pharrell Williams’ streetwear brand, Billionaire Boys Club. The classic Adidas NMD iteration for this release features the popular “running dog” logo. The shoes make their return on February 4, 2022, exclusively on the Adidas app, priced at $240 USD or £180 GBP.
The kicks are in the ‘Olive Green’ colourway and adorn the popular BBC ‘Running Dog’ design, which is embroidered onto the shoe’s vamp in a split format with black lace. The shoe has its premium knit upper and eye-catching black laces.
The laces feature 3M stitches that are threaded to the top and then flow down the shoe into the eyelet section.
The stay connects to the sole unit where black and white sole plugs are integrated into a full-length Boost midsole alongside off-white colored outsoles that showcase “Boost” cushioning. The outsole gives an Ice Blue translucent cage detail.
Finishing off the look, there is a beige sole unit which includes brown leather heel tabs emblazoned with the Adidas Three Stripes logo and ICECREAM logo respectively.
About the Pharrell Williams x Adidas collaboration
Pharrell Williams and Adidas have been collaborating since 2014 and made their first release in September 2014 with Stan Smith sneakers in three different colorways and a classic leather track jacket with Adidas three stripe logo contrast.
The partnership made its first NMD release in July 2016, with a yellow colorway. Later, they announced that it would be part of the Human Race collection, known as HU. The HU collection also included ready-to-wear clothing, and later in 2017 released HU NMD for babies.
The HU x Adidas collaboration also launched its own Hiking collection in November 2017. Later that year, Chanel also entered into a three-way collaboration with the brand and released the first-ever Chanel x Pharrell x Adidas Hu NMD sneakers.
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In 2018, Pharrell Williams brought his own brand, the BBC (Billionaire Boys Club), in collaboration with Adidas’ HU NMD trainers.
