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The Golden State Warriors today unveiled Oakland Forever, presented by Rakuten, the team’s new Nike City Edition jerseys for the upcoming NBA season. The jerseys celebrate the team’s 47 seasons in Oakland by focusing on one of the most iconic and beloved moments in franchise history, the We Believe era.
Inspired by the uniforms worn by the team from 1997 to 2010, the new City Edition jerseys feature Oakland on the front of the uniform, where the team played their home games from 1972 to 1996 and from 1997 to 2019. The This era included We Believe’s famous playoff run in 2007, when the Warriors became the first seed to defeat a seed in a best-of-seven playoff series with a 4-2 loss to the Dallas Mavericks.
The new jersey and its corresponding product line will be available for purchase at shop.warriors.com and in person at the Warriors Shop in Thrive City on December 3. Additionally, the Warriors have teamed up with Oakland-based clothing company Oaklandish to launch a limited-edition collectible line that draws influence from the new City Edition jerseys. The exclusive product line will be available at the Warriors Shop in Thrive City, Oaklandish stores and online at shop.warriors.com, and Oaklandish.com. The line will be launched towards the start of the Warriors’ 2020-21 season.
“Oakland is and always will be a part of this franchise’s identity,” said Rick Welts, President and COO of Warriors. “The Oakland Forever Campaign, in partnership with Rakuten, will strengthen our ties and impact in Oakland by focusing on community efforts, promoting equity in education and providing secure access to resources. of health and well-being. ”
With an ongoing and established community support infrastructure in Oakland, the Warriors Oakland Forever campaign will highlight the team’s impact in Oakland. Through the Warriors Community Foundation, Rakuten and the Warriors will unveil a new outdoor basketball court in Oakland, featuring an Oakland Forever themed court. Previously, the Foundation announced Oakland-based Generation Thrive, a one-of-a-kind non-profit center and a partnership between the Warriors and Kaiser Permanente to raise at-risk youth in the Bay Area. Generation Thrive focuses specifically on equity in education, college and career preparation, and health and wellness.
Rakuten, the team’s first and only jersey partner to date, will develop unique digital elements to accompany the Oakland Forever campaign. Initial plans include 10% cash back on your purchases Rakuten for online and in-store purchases made at the Warriors Shop in Thrive City, and access to exclusive content in the Rakuten Viber messaging app, including interviews with Warriors players and an Oakland Forever themed sticker pack. Additionally, Rakuten and the Warriors Store will provide fans with exclusive merchandise opportunities from the GSW x Oaklandish clothing line.
“We are honored to partner with the Warriors in celebrating the history of the franchise and one of its most dynamic and beloved eras,†said Amit Patel, CEO of Rakuten Americas. “As a Bay Area company that values ​​the power of community, we are proud to stand alongside the Warriors in celebrating the people of Oakland with the City Edition Nike Jersey campaign.”
“The chance to partner with the Warriors in celebrating the We Believe era is our tribute to Oakland and some of professional basketball’s most passionate fans,†said Oaklandish CEO and Creative Director Angela Tsay .
All Warriors training and game jerseys, at home and away, will continue to wear the Rakuten badge in the upper left corner.
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