[ad_1]
Advertisements for jerseys are coming to the NHL.
The league will allow teams to put sponsor patches on jerseys from the 2022-2023 season after the board of governors unanimously approved the decision, according to a person familiar with a memo sent this week. The person spoke to The Associated Press on condition of anonymity on Tuesday because the league had not announced the decision.
The NHL added helmet ads last season, which has largely allowed teams to pool sponsors during the pandemic for previously negotiated deals.
League officials, including commissioner Gary Bettman, had said the next step in moving to jersey announcements should be at a worthwhile value in hockey, a sport that has long prioritized the front of the “jersey. “. Sportico first reported adding ads for the jerseys, claiming they could measure up to 3.5 x 3 inches.
The New Jersey Devils, Washington Capitals and Nashville Predators were the first teams to unveil helmet ads last December. Each has an agreement with the company that sponsors the naming rights for their arena.
The NBA began selling jersey sponsorships in 2017-18, when Nike became the league’s official apparel company. The program has brought in more than $ 150 million in revenue.
[ad_2]
