Designer Doni Nahmias presents the first sneaker inspired by his favorite shoes he wore growing up in California


Californian designer Doni Nahmias has presented his first shoe style as part of his eponymous label’s Spring/Summer 2023 collection.

Unveiled today at the Palais de Tokyo in Paris during the city’s menswear week, the sneaker, dubbed “Five-O”, merges two of Nahmias’ favorite shoes to create a low-top basketball silhouette with a higher platform and an air bubble detail on the sole.

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“I grew up wearing only two different types of shoes, the Chuck Taylor and the Nike Air Max,” Nahmias told FN in a pre-show call. “So basically I merged my two favorite sneakers into one and added a few of my own details to create this style.”

Doni Nahmias at his Spring/Summer 2023 show in Paris wearing the new Five-O sneaker.  - Credit: courtesy of Nahmias

Doni Nahmias at his Spring/Summer 2023 show in Paris wearing the new Five-O sneaker. – Credit: courtesy of Nahmias

Courtesy of Nahmias

At the show, Nahmias showed off a total of five colorways of the new Five-O sneaker – black, orange, blue, black tie-dye and green tie-dye. “We created the tie-dye canvas in our studio in Los Angeles and then sent it to Italy for the production of our show,” Nahmias added.

He also admits that although he showed many colors, he plans to release the shoe in a limited fashion with only the black colorway initially. “I posted a preview of the shoes on my Instagram a few days ago and some of the buyers from our major retail partners DMed me and said they wanted to wear them,” Nahmias said. “But, for this rollout, we will choose one key gate per city to sell the shoes in-store only at 10 locations. Then we will also roll them out on our website.

When asked if he plans to expand his footwear offering, Nahmias told FN that he is already starting another silhouette which he will unveil later this year. And he’s open to creating more styles in the future, but for now he plans to stick with what he knows: sneakers.

“For now, I plan to stick to just sneakers because that’s what I grew up with and what I know,” he admitted. “And I try not to really design outside of my roots of what I know and my brand’s DNA. But I’m sure as the brand grows and we have to expand the categories, we will begin to dive into different avenues.

The new Five-O trainers from Nahmias in black.  - Credit: courtesy of Nahmias

The new Five-O trainers from Nahmias in black. – Credit: courtesy of Nahmias

Courtesy of Nahmias

As for the rest of her Spring/Summer 2023 collection, Nahmias was inspired by her youth growing up near picturesque Butterfly Beach, a real spot in Montecito, California. Nahmias said the collection showcases the voice of California’s youth, aiming to champion “apparel” with an elevated luxury aesthetic infused within. He added that the inspiration for the collection comes directly from his own life. as a teenager, a personalized reflection of his time surfing and spending the day hanging out on the beach.

The clothing collection includes merino wool cardigans in pastel shades, custom watercolor-colored silk shirts with hemp patterns and knitted jerseys. Butterflies take on literal meaning in the collection with quirky graphics that shape the butterflies into the Nahmias logo – seen on silk shirts and pants.

This collection also features a special partnership with Bacardí rum for the Music brand’s legacy campaign Liberates Music, a four-piece collaboration consisting of a t-shirt, cap, jacket and hoodie. hood. Each piece in the capsule collection includes an embedded QR code design leading to a playlist of global emerging musical talent, each mentored by Grammy-winning producer Boi-1da. All proceeds will be donated to emerging artists as part of the campaign.

Launch Gallery: Nahmias Spring 2023 Collection at Paris Men’s Fashion Week

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