the Bravehearts of Worcester (summer college; Futures League) will unveil the rally shirts this year, becoming the first team to change uniforms in the middle of the game depending on the score.
The whole team will change into rally jerseys if they lose after seven rounds.
The Rally Jersey movement is inspired by two Worcester Bravehearts staples; the tacky jacket GM Dave Peterson often dons during his rally dances, and their infamous “Tequila Rally” where the team repeatedly plays The Champs song “Tequila” over the speakers throughout the sleeve and encourages fans to freeze when the music is stopped between the pitches. As you might expect, this is a sponsored promotion: the ‘Mezcal Tequila Rally Jacket Jersey’ is sponsored by Mezcal Tequila Cantina.
On July 26, 2019, in front of 5,500 fans, the Bravehearts found themselves trailing 17-10 by the Nashua Silver Knights. That’s when the Tequila Rally debuted and Bravehearts staff members began dancing in the stands while encouraging fans to do the same as the song played over the speakers. . The Bravehearts ended up scoring six runs in the inning that featured four Silver Knights errors. Since then, the team has historically used this tactic to energize fans when the team is behind.
“I was streaming the game in 2019 and I had never seen anything like it,” Bravehearts’ Director of Fan Experience and Media said. Donny Porcaro in a Bravehearts press release. “Seeing the whole stadium go into the rally is what makes it so fun. Now that we have the players also involved in the act, we can really go crazy. We want people to see things at our matches that they can’t see anywhere else in the world of baseball.
It should be an interesting year 2022 for the brave heart. Also on the program this season: On June 7 and 8, the Bravehearts will host “You-Choose-The-Rules” games where the team allows its fans to choose rules that will be implemented throughout the game.
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