The Boston Bruins today became the 11th NHL team to announce they will wear advertising on their jerseys for the upcoming 2022-23 season as well as the next four seasons, with the deal expiring after the 2026 season. -27.
Boston will carry the logo of Rapid7, a cybersecurity company headquartered in Boston.
“The real estate on our Original Six jersey is sacred space,” said Boston Bruins president Cam Neely in the press release. “As a former player who proudly wore the Spoked-B, it was important to me and our organization that we identified the right partner with a connection to Boston and a strong commitment to making positive change in our community.”
Measuring a relatively small 1″ x 3″, the Rapid7 logo will appear in the upper right corner of all Bruins jerseys worn in preseason, regular season and playoff games as well as practice. crew. It’s white on the team’s black jerseys, black on their whites.
“The ‘cleanliness’ of the shirt played a big role; it was a requirement,” Bruins chief revenue officer Glen Thornborough said. at the Boston Globe. “Cosmetically, the look of the shirt was critically important to us; we had to make sure it lined up so we could put it on the jersey.
The Globe also reported that the deal would be worth more than $30 million over the full five-year term.
Bruins jerseys featuring the new Rapid7 patch will be available from the team store starting October 15 and only on authentic Adidas versions. Fans can add a Rapid7 patch to their previously purchased jerseys in exchange for a $20 donation to the Boston Bruins Foundation.
Boston joins the Washington Capitals, Columbus Blue Jackets, St. Louis Blues, Vegas Golden Knights, Minnesota Wild, Pittsburgh penguins, Arizona Coyotes, Montreal Canadiens, Winnipeg Jetsand Toronto Maple Leafs as clubs seemingly in financial difficulty to announce that they will carry an advertisement on their previously clean jerseys this season. Unrelated, in June, NHL Commissioner Gary Bettman announced that the league had set all sorts of revenue records.
Anyway, here’s the latest update to our 2022-23 NHL Jersey Ad Tracker: